Our brand is so much more than a logo, a tagline, or a set of colors. It defines who we are, what we say, and how we act. It’s how we see ourselves, and how we want other people to see us.
Most importantly, it’s our unique way of expressing pride—the pride we have in the things our university offers, the pride our students take in their achievements here, and the pride we all find within ourselves.
That pride can be felt from the moment you step on campus. And by following these guidelines and making our brand as clear, consistent, and compelling as possible, you can help us reinforce it through our communications, too.