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Brand & Identity Standards

Three students in the lobby of the Fine and Performing Arts Center

Our brand is so much more than a logo, a tagline, or a set of colors. It defines who we are, what we say, and how we act. It's how we see ourselves and how we want other people to see us.

Our Logo: Usage and Downloads

Our logos are used as a method of identification and recognition for our university. Maintaining consistency in the appearance of our logo helps build a unified university brand.

Our Colors and Typography

Our official university colors help identify us at a glance and set the mood for printed and digital materials, bringing an energy and vibrancy to our communications. Consistent, thoughtful use of our brand typefaces visually supports our verbal communications.

Our Stationery

Bowie State University stationery is professionally printed on high-quality paper. You can use a convenient online form to order letterhead, business cards, and envelopes for your university department or office. You can also order digital letterhead and download an email signature template.