The Department of Communications at Bowie State University offers five concentrations from which you can choose one that best suits your preferred track. You are always welcome to consult a communications academic advisor to help you choose a concentration. Each of the concentrations is described as following:
Broadcast Journalism: This concentration provides you with the education and skill to work in the broadcast production industry. This entails working with television cameras, producing, and directing television and/or radio programs. You will have the opportunity to be involved in producing television programs for BSU-TV Channel 74 and programs for BSU Radio.
Emerging Media: This concentration provides students with the skills required to pursue careers in content programming, sales, advertising, and administration within both traditional and emerging technology industries. Due to the increasing convergence within the media, managers need to have a fundamental understanding of how all aspects of media organizations function (from planning to production to distribution to evaluation). Students will have the opportunity to learn about communications technology, policy and laws, and management techniques in such global fields as broadcast/cable television organizations, telephony, and the internet. In addition, a program of sound business fundamentals will be provided to accompany the core media classes. Students will also choose internship positions that will help them enhance their management skills and provide them with a better understanding of how media managers plan, organize, direct, and train the human and conceptual aspects of the mass media
Print Journalism: This concentration focuses on providing the education and skills required to work in the area of print journalism, e.g. newspaper and/or magazine industry. The students also acquire the writing and reporting skills that are necessary to pursue a career in this area. You will have the opportunity to work with the student newspaper, The Spectrum, which is distributed campus-wide.
Public Relations: This concentration provides you with the education and skills to help organizations build goodwill and long-term relationships with their publics. You will learn how to manage organizational crisis, how to write effective press releases, and build long lasting organizational relationships with the community. You will also have the opportunity to enhance your skills by using the multimedia lab and working in an internship position with one of several public relation firms in the Washington, DC, metro area.