Communications Course Descriptions

COMM 101 - ORAL COMMUNICATION (Fall, Spring)
3 Credits
This course is designed to give theory and practice in the basic oral skills necessary for effective communication. It is intended that this course will correlate with the other courses offered in communication skills in order to increase the student's articulation. (NOTE: May be taken for honor's credit).

COMM 103 - PUBLIC SPEAKING (Fall, Spring)
3 Credits
This course is a study of the basic principles and types of speeches, with practice in composition and delivery of speeches.

COMM 104 - VOICE AND DICTION (Fall, Spring)
3 Credits
This course is designed to critically scrutinize and improve student articulation, pronunciation, and voice quality.

COMM 215 - INTRODUCTION TO NEWS WRITING (Fall, Spring)
3 Credits
Prerequisites: ENGL 101 and ENGL 102. This course explores the technique of news writing and news gathering, constant practice in the writing of news stories and emphasizes policy, principles, and concepts basic to the field.

COMM 216 - ADVANCED NEWSPAPER WRITING (Fall, Spring)
3 Credits
Prerequisite: COMM 215. This course is a review of journalism concepts and principles with an expanded survey of news room policy and related problems, role of mass media in shaping public opinion, and the responsibility and ethical principles of journalism.

COMM 219 - HISTORY OF JOURNALISM (Spring Only)
3 Credits
This course is a study of journalism in the United States from colonial times to the present, with special attention on the present and to the newspaper's relation to society.

COMM 240 - INTRODUCTION TO MASS COMMUNICATIONS (Fall, Spring)
3 Credits
Prerequisites: COMM 101 or 30 semester hours/co-requisite COMM 215. This course explores theories and principles of mass communication with emphasis on effects of the mass media (print, electronic, and books), the media as institution, and their various roles in contemporary society.

COMM 248 - INTRODUCTION TO BROADCAST NEWS (Fall, Spring)
3 Credits
This is a basic course in writing and announcing for the electronic media (both educational and commercial media). It is a study of voice projection, diction, timing, poise, interviews, commercials, and narration. In addition, the course introduces students to basic script writing and program design.

COMM 320 - NEWS EDITING (Spring Only)
3 Credits
Prerequisite: COMM 215. This course enables students to work in actual newsroom conditions to explore the general principles of newspaper make-up, writing headlines and leads, news writing, building feature stories and broadcast news, reporting skills, editorial policy, and judgements in processing materials for publication.

COMM 321 - THE MAGAZINE ARTICLE (Fall Only)
3 Credits
This course is a study of the modern magazine article with constant practice in writing all kinds of magazine material. The role of the magazine in society with review of the specialty magazine story and feature placement; magazine photography, advertising, and writing for publication and pay will be discussed.

COMM 324 - INTRODUCTION TO PUBLIC RELATIONS (Fall Only)
3 Credits
Prerequisite: COMM 240. This course is a study of the fundamental concepts and skills in the public relations field. Students will learn the definition, nature, scope, and warranty of public relations activity. Tasks and responsibilities such as the number of theoretical foundations (including among others, communication theory, interorganizational theory, decision-making and management theory and conflict-resolution theory) will be addressed.

COMM 325 - BROADCAST ADVERTISING AND SALES MANAGEMENT (Spring Only)
3 Credits
This course is a study of the development of commercial aspects of journalism, including the techniques and application of modern commercial methods used in the media.

COMM 331 - TELEVISION PRODUCTION (Fall, Spring)
3 Credits
This course is a studio production of information to be used in an instructional environment, intended particularly for students planning a career in industry, government, or education where television as a communication channel would be effective. Students will plan, produce, and evaluate the effectiveness of instructional information projects. Innovative application of televised materials relevant to the student's chosen profession is encouraged. (Limited to 15 students).

COMM 332 - PUBLICATION DESIGN & PRODUCTION (Fall Only)
3 Credits
Prerequisite: COMM 101 . This course is an introduction to electronic publishing, using microcomputers. Students learn how to design and produce magazines, newsletters, newspapers, and flyers of professional quality. This course introduces students to the fundamentals of graphic manipulation, text editing, layout, and printing.

COMM 333 - TELECOMMUNICATIONS MANAGEMENT (Spring)
3 Credits
This course is designed to expose students to emergent telecommunications administrative and policy issues. This course will also provide students with knowledge of strategies and applications of telecommunications in management.

COMM 334 - PUBLICITY TECHNIQUES (Fall, Spring)
3 Credits
Prerequisite: COMM 240. This course is an analysis of the various publicity skills and techniques that cover several closely associated areas such as publicity mechanism used in the field of public relations and advertising. Students are familiarized with the various publicity types and theories.

COMM 336 - ADVERTISING COPYWRITING (Fall, Spring)
3 Credits
This course will explore the theoretical foundations and practical application of advertising and PR campaigns. Students will learn and practice advertising copywriting for the print and electronic media.

COMM 341 - MEDIA ETHICS (Fall, Spring)
3 Credits
This course deals with ethical problems that communications practitioners face in the performance of their professional duties. It explores a wide range of issues dealing with matters such as truth, fairness, and objectivity, invasion of privacy, conflicts of interests, violence, and pornography, and perceived biases of the media.

COMM 350 - ONLINE JOURNALISM (Spring Only)
3 Credits
This involves the application of the Internet and the World Wide Web as tools for journalistic practice. Students will learn how to prepare materials ¨C including writing and editing, and gathering and disseminating information via the Internet and the World Wide Web, and to become Internet content editors for electronic publications.

COMM 403 - INTERCULTURAL COMMUNICATIONS (Spring Only)
3 Credits
This course is a consideration of the role that culture, gender, race and class play in human communication. It includes a review of current theories, structures, relations and interactions within varying culture settings.

COMM 404 - ORGANIZATIONAL COMMUNICATIONS (Fall Only))
3 Credits
This course explores theory and research on communication problems, patterns, practices in business, government, and professional organizations. The relation of communication to administration and human relations is discussed.

COMM 419 - PUBLIC OPINION (Fall, Spring)
3 Credits
Prerequisite: COMM 324. This course explores the foundations of the dimension of public opinion and how opinion polls structure political and organizational opinion. It also explores the conceptualization of how attitude, values, and opinions structure political and business arenas.

COMM 420 - PUBLIC RELATIONS WRITING (Fall, Spring)
3 Credits
Prerequisite: COMM 324. This course explores the structure and format of various public relations writing. Skills and techniques that cover several closely associated areas such as writing for public relations, copy dissemination, media use, and media network design also are discussed. These techniques range across internal and external (print, electronic and radio) media. Students will learn the various differences between public relations and prose writing by looking at various memos, business letters, email writing, and the usage of the inverted pyramid style of journalistic writing.

COMM 421 - BROADCAST PROGRAMMING I (Fall, Spring)
3 Credits
This course enables research into problems and theories of programming for air, including formats. It enables constant student practice and guidance in techniques of preparation of program schedules, radio-TV traffic, block programming, and innovations, as well as issues in broadcast program practice.

COMM 423 - BROADCAST LAW POLICY AND ADMINISTRATION (Fall, Spring)
3 Credits
This course explores the structure and function of the law in its relationship to the mass media and the relevance of this relationship to the problem of coverage, libel, and Freedom of Information Acts.

COMM 424 - ADVANCED PUBLIC RELATIONS (Fall, Spring)
3 Credits
Prerequisite: COMM 240 and 324. This course analyzes the detailed ramifications of various subdivisions and levels of operation found within the framework of public relations administration. These include such activity sectors as marketing, public relations, public affairs, publicity and media relations, community relations, international public relations, financial and shareholder relations, consumer relations, employee relations, fundraising, and membership development.

COMM 425 - RADIO PRODUCTION I (Fall, Spring)
3 Credits
Students learn the practical aspects of radio production, editing, studio technology, and scripting.

COMM 430 - COMMUNICATIONS RESEARCH (Spring Only)
3 Credits
Prerequisite: COMM 101. This course is an introduction to the literature, concepts, problems, responsibilities, methods, techniques, and results of research in communications. Special attention will be given to progress in the field as it relates to needs assessments, acquisition of funds, and program evaluation.

COMM 433 - INFORMATION SYSTEMS AND TELECOMMUNICATIONS (Spring Only)
3 Credits
This course analyzes the advances in telecommunications and their impact on individuals and institutions. Special attention will be given to the diversity and complexities in telecommunication systems and how they will affect and shape future society values, goals, and lifestyles.

COMM 497 - METRO LAB NEWS (Fall, Spring)
3 Credits
Prerequisite: COMM 331. This course uses lab and field experience to explore reporting techniques, reading, producing, and announcing for television broadcast.

COMM 242 - SURVEY OF EMERGING MEDIA (Fall)
3 Credits

COMM 438 - INTERNSHIPS AND SEMINAR (Fall, Spring, Summer)
3 Credits

COMM 434 - INDEPENDENT STUDY
3 Credits

COMM 428 - TV/FILM DOCUMENTARY PROUCTION (Spring)
3 Credits

COMM 429 - VIDEO EDITING (Fall)
3 Credits