The Department of Communications at Bowie State University offers five concentrations from which you can choose one that best suits your preferred track. You are always welcome to consult a communications academic advisor to help you choose a concentration. Each of the concentrations is described as following:

Broadcast Journalism: This concentration provides you with the education and skill to work in the broadcast production industry. This entails working with television cameras, producing, and directing television and/or radio programs. You will have the opportunity to be involved in producing television programs for BSU-TV Channel 74 and programs for BSU Radio.

Media Management: Students learn the skills to help them in pursuing sales, advertising, and other administrative careers with broadcast organizations. A program of sound business fundamentals will be provided to those interested in concentrating in this area. The students also choose internship positions that ultimately help them to enhance their media management skills.

Print Journalism: This concentration focuses on providing the education and skills required to work in the area of print journalism, e.g. newspaper and/or magazine industry. The students also acquire the writing and reporting skills that are necessary to pursue a career in this area. You will have the opportunity to work with the student newspaper, The Spectrum, which is distributed campus-wide.

Public Relations: This concentration provides you with the education and skills to help organizations build goodwill and long-term relationships with their publics. You will learn how to manage organizational crisis, how to write effective press releases, and build long lasting organizational relationships with the community. You will also have the opportunity to enhance your skills by using the multimedia lab and working in an internship position with one of several public relation firms in the Washington, DC, metro area.

Telecommunications: This area focuses on providing you with the eduation and skills to work in both traditional and emerging media technology industries. You will have the opportunity to learn about policies and management techniques in such areas as the telephone industry, cable television, and the Internet.