Skip to Main Content

Rochelle R. Daniel

Rochelle R. Daniel, Instructor, Public Relations
DM, University of Maryland, University College

MS, Management/Marketing, University of Maryland, University College
Certificate in Advanced Public Relations, George Washington University
BA, Print Journalism, Howard University

Rochelle R. Daniel has more than 20 years professional experience in the public relations and marketing field working in academia and the nonprofit, congressional, and federal government sectors. Since 2010, she has served as instructor and  program coordinator for public relations in the Dept. of Communications at Bowie State University. Her experience has also included conducting elocution training for the Washington Metropolitan Area Transit Authority, and public relations training for staff of the Prince George's County Council. She has served in positions of responsibility for coordinating and managing public relations/marketing programs, strategic writing and media relations for Bowie State University, Prince George's Community College, Joint Center for Political and Economic Studies, U.S. House of Representatives Government Operations Committee, and U.S. Senator Paul Sarbanes Office.

Notable presentations and publications include "Preparing Students in the Classroom for the PR Workplace," Public Relations Tactics (2013); "Crafting a Memorable Speech Requires Personality and a Focus on the Audience," PR News Guidebook (2014); “Using Real World Experience to Develop Public Relations Students Writing Skills” at PRSA’s Educator’s Academy, International Conference (2012); and “Reaching High School Students With a Journalism/Communications Workshop,” National Council for Marketing and Public Relations Conference in San Diego (2007); .

Other accomplishments include an appointment to the Public Relations Society of America’s (PRSA) Chesapeake Chapter Board as Membership Chair (2013-2014); NCMPR award for journalism/communications workshop (2006); Council for Advancement and Support of Education (CASE) silver award for "presidential visibility media program"(2003); host judge for the CASE award competition (2001); and National Council for Marketing and Public Relations' gold award for 40th anniversary "media success story" (1999). She is a member of the Public Relations Society of America.

Her research interests are crisis communications, management communication, and public relations education.