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Major and Concentrations

In addition to the major, students can choose to minor in visual communication & digital media arts. We also offer minors in each concentration. Please refer to VCDMA minor guidelines for more information.


The visual communication & digital media arts program offers five concentrations:

  • Advertising Design
    The advertising design concentration prepares graduates to enter a career in visual communication with a focus on print-based web/mobile based advertising, graphics and media.
  • Animation & Motion Graphics
    Coursework teaches students practical skills in animation, television and video production, as well as film and screenwriting. Students also learn about the business of animation and motion graphics design.
  • Digital Cinema & Time-Based Media
    Students will be introduced to cinema studies, storytelling, writing, producing, directing and editing/compositing for a variety of platforms with an emphasis on narrative filmmaking and production.
  • Digital Media Arts
    This integrated and multidisciplinary  concentration prepares students for careers in visual arts and exhibition by combining digital arts, media and technology with traditional art making and research.
  • Fashion Design
    Students will focus primarily on design development and garment construction through the integration of computer-aided design and product management.


  • Hip-Hop Studies and Visual Culture
    This course of study focuses on research, critical discourse and creative projects on hip-hop and its elements as expressed through, but not limited to: DJ-ing, MC‐ing, Graffiti, B-Boy-ing (Dance) and most importantly, knowledge. The minor will also allow opportunities for research on visual culture, technology, contemporary art, pop culture, design and media.
  • Visual Culture and Museum Studies
    The Baltimore/Washington, DC metropolitan area is surrounded by countless opportunities related to fine arts, preservation and research in the visual arts. The minor supports students with interest in careers and research areas related to art history, theory, criticism, as well as pop culture and museum related studies. The minor will also empower and prepare students for working in the local and national museum, galleries and arts organizations.
  • Expanded concentrations
    Students seeking a deeper dive into any of our concentration areas can choose to expand their program to a minor.