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Career Paths

The business world is in constant need of new leaders. You’ll be well-prepared for advanced study in graduate school or positions in traditional or emerging areas of marketing, including social marketing, sports marketing, marketing and ethics, relationship marketing, service marketing, e-commerce, business-to-business marketing, direct marketing and digital marketing. A concentration in marketing opens up opportunities in a wealth of careers including, but not limited to:

  • Advertising copywriter
  • Art director
  • Brand manager
  • Business intelligence analyst
  • Digital marketing manager
  • Fashion marketing professor
  • Market research analyst
  • Marketing manager
  • Marketing consultant
  • Media buyer
  • Meeting and convention planner
  • Product development manager
  • Public relations specialist
  • Sales manager
  • Social media manager
  • Sports marketing account executive