Hip-Hop and Visual Culture Minor, Visual Communication & Digital Media Arts (VCDMA)
A Brief History of Sampling by Ecletic Method
The Department of Fine and Performing Arts, College of Arts & Sciences through the Visual Communication & Digital Media Arts (VCDMA) program will offer a new and interdisciplinary minor in Hip-Hop Studies and Visual Culture (HHVC). The Hip-Hop Studies and Visual Culture minor is open to all students and encourages innovative scholarship, creative projects and collaborative research across the disciplines of the arts and humanities, media, history, language and more. The minor focuses on research, critical discourse and creative projects on hip-hop and its elements as expressed through, but not limited to: DJ-ing, MC ing, Graffiti, B-Boy-ing (Dance) and most importantly, Knowledge. The minor will also allow opportunities for research on visual culture, technology, contemporary art, pop culture, design and media. Furthermore, this minor incorporates studies in contemporary art/design history, aesthetics, criticism and theory; performance art: music, theater and dance. Students will also review the impact of hip-hop on popular culture, technology and the humanities. This unique minor consists of 21-24 credits (21 min.) depending on the course plan, as students will consult with the academic advisor. The minor seeks to allow students an opportunity to investigate how hip-hop as a cultural, artistic, social, economic and even political phenomenon relates to global society as a whole. Students will learn how the foundation of African and African American cultural, musical and creative expression and traditions have also influenced and impacted hip-hop. The first of its kind at an HBCU and USM institution in Maryland, and one of the few in the nation, this exciting, new minor provides an opportunity for students, scholars, artists and pioneers in the hip-hop communities to converge on Bowie State University’s campus in the exploration of this cultural phenomenon.
The goals are to use visual culture as a vehicle to further investigate how hip-hop and related forms are expressed and communicated in the artistic, musical and specifically visual traditions. Although this new area of focus resides primarily in VCDMA, in the Department of Fine and Performing Arts, the need for collaboration with other disciplines and departments within the Bowie State University will be critical.
This program will be open to all students regardless of backgrounds or majors and to also for those who seek to develop specific research and creative projects, presentations, exhibitions, performances and/or trans media projects focused or related to hip-hop studies and/or visual culture. Students will declare the minor in consultation with their program advisor. Students who chose to minor in Hip-Hop Studies and Visual Culture (VCDMA) must maintain a grade of a “C” or better in all minor and required courses. This new concentration in Hip Hop Studies will be useful, but not limited to the following disciplines: Visual Communication & Digital Media Arts (VCDMA), Art, Theater Arts, Music and Music Technology (Department of Fine and Performing Arts; Business, Marketing, Advertising, History and Government, Social Sciences, English and Modern Languages, Public Relations, Journalism (Communications) and others.
Student Learning Outcomes
- Analyze the various artistic genres, movements of contemporary and urban art
- Investigate the foundations of hip-hop and those who have made significant contributions
- Discuss and critique through examples, the impact hip-hop has had on contemporary art, design, fashion, performance: (theatre/music/dance), film; popular media and culture
- Study the history, aesthetics and elements of hip-hop and current trends and nuances
- Conduct and produce evidence of research on popular Black art, music and culture and how hip-hop has influenced these forms and an industry
- Produce projects, visual, written and oral presentations; websites, multimedia, creative projects and performances related to hip-hop, contemporary and underground
- Critique on-campus and off-campus, hip-hop related events, field trips and performances
- Contrast hip-hop vs. the industry by exploring the commercialization and often exploitive aspects, misrepresentation and misunderstanding of hip-hop
- Collaborate with hip-hop based artists, scholars, students, producers, ethnomusicologists and other hip-hop and community related organizations, institutions locally and globally for research and projects such as conferences, creative projects, journals and paper presentations
Adjunct Professor, Hip-Hop Studies and Visual Culture
Resident MC, Hip-Hop Historian, and Pioneer
VCDMA, The Hip-Hop Studies, and Visual Culture minor
Department of Fine and Performing Arts
Originally from Wilmington, NC, and raised in the Soth Bronx in New York City, she is referred to as the “Luminary Icon” or “Mother of the Mic.” MC Sha-Rock stands as the foundation for women Emcees and as one of the architects of Hip-Hop culture. She is a formal member of the legendary rap group The Funky 4 + 1 More. They were coined as the "Gladys Knight and Pips of Hip-Hop. " In 1979 they became the first hip-hop group to have a legitimate record deal and released their first single titled, “Rapping and Rocking the House” recorded in 16 minutes. In 1981, the group appeared on Saturday Night Live hosted by Debbie Harry of the legendary rock group Blondie and became the 1st hip-hop group to appear on national television. MC Sha Rock paved the way for other notable MCs and rappers such as MC Lyte, DMC (of Run DMC), and countless others. She also co-hosts the show "That's The Joint" w/Grandmaster Caz on LL Cool J's Rock The Bells Radio on Sirius XM Radio. As a hip-hop pioneer and prominent figure during the foundation of hip-hop culture, MC Sha-Rock continues to create, empower, inspire and educate future generations.
VCDMA, The Hip-Hop Studies and Visual Culture minor, and the Department of Fine and Performing Arts are honored to welcome MC Sha-Rock as our Resident MC, Hip-Hop Historian, and Pioneer and adjunct professor.
- Michaelangelo Hayes, (2017-2018) was the first student to successfully complete the minor in hip-hop studies and visual culture
- Najah Muhammad Cross, '21, Business, Management & Marketing
- India Mallard, '23, VCDMA (Digital Cinema and Time-Based Media)
An intimate conversation with Hip-Hop Luminary MC Sha-Rock and Sa-Roc as they discuss Hip-Hop History, Identity, and Representation. Also joining the conversation will be DJ and producer Sol Messiah. Presented by the Hip-Hop Studies and Visual Culture minor, Visual Communication and Digital Media Arts program (VCDMA) Kindly sponsored by The Department of History and Government, Black History Month Committee and The Department of Fine and Performing Arts, College of Arts and Sciences, Bowie State University.
The Culture: Hip Hop and Contemporary Art in the 21st Century at the Baltimore Museum of Art
Women in Hip-Hop panel ft. MC Sha-Rock
The BMA's second annual Women in the Arts Networking Event included a panel discussion on the experiences of women in the hip-hop industry inspired by The Culture: Hip Hop and Contemporary Art in the 21st Century. Watch the full conversation featuring the first influential woman MC of hip-hop culture, MC Sha-Rock; graffiti writer and fashion designer Claw Money; rapper, artist, and director TT The Artist; and community organizer, media producer, archivist, and founder of the Hip Hop Education Center, Martha Diaz as moderator.
- February 18, 2022
Bowie State University: Spotlight on Hip Hop Studies
- February 9, 2022
Hip Hop Icon Queen MC Sha-Rock Joins BSU's Department of Fine and Performing Arts
- June 4, 2020
Go-Go Artists and Local Music Professors Collaborate to Preserve the Culture and Spawn New Music
- September 12, 2018
Hip-Hop Is Entering a Golden Era in an Entirely Different Field: Academia
- August 2, 2017
RIP Cool “Disco” Dan, 1969-2017
- April 12, 2016
Bowie State to Offer 1st Minor in Hip-Hop Studies
- March 21, 2016
Bowie State Universiy to Offer Hip-Hop Studies Minor Program
- March 15, 2016
Bowie State's New Hip-Hop Studies Minor Makes Us Want to Go Back to School
- March 12, 2016
Bowie State to Offer 1st Minor in Hip-Hop Studies
- Bowie State University Is Now Offering A Minor In Hip-Hop Studies
For more info please contact Prof. Tewodross Melchishua Williams, Program Coordinator, VCDMA (301) 860-3731, firstname.lastname@example.org
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