Department of Fine and Performing Arts

Visual Communication & Digital Media Arts Major

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As advancements in new media continue to quickly emerge, industry leaders need problem-solvers who can fuse creative talent, research, visual culture and technology to provide innovative approaches to design, communication and media production. If you’ve ever imagined designing magazines, developing your own fashion line, or producing your own film or even creating your own animated production, Bowie State’s visual communication and digital media arts (VCDMA) program will give you the creative and technical foundation you need to excel.

VCDMA offers five concentrations in Advertising DesignAnimation & Motion GraphicsDigital Cinema & Time-Based MediaDigital Media Arts and Fashion Design and specialized minors, including Maryland’s first program in hip-hop studies and visual culture.

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The VCDMA program’s multidisciplinary curriculum merges art, design, digital media production, technology and business/marketing. Additionally, strategic partnerships with other academic programs at Bowie State and professional organizations in the community enhance the learning experience for our students. You will:

  • Strengthen your skills by applying the key principles of art and design, animation, cinema and fashion design
  • Study the artists, innovators, filmmakers and designers who have contributed to design, technology, entertainment and media arts.
  • Conduct collaborative research to broaden your technical expertise in the visual and media arts.
  • Explore art and self-expression to enhance your cultural and artistic growth and also appreciate culture and diversity.