COVID-19 Updates

BSU is open. Non-essential employees are mostly teleworking, and classes are taking place remotely for the Winter Session.

Rochelle R. Daniel

Instructor and Program Coordinator, Public Relations 

Since 2010, Dr. Rochelle R. Daniel has served as Instructor and academic program coordinator for public relations in the Department of Communications. She teaches courses in public relations, including the capstone Strategic Public Relations course which operates as a student firm (SPR Group), and the Internship Seminar course. She holds a bachelor’s degree in print journalism (Howard University), and a master’s and doctoral degree in management (University of Maryland  Global  Campus) as well as a certificate in advanced public relations (George Washington University).

Prior to becoming a full-time faculty member, she accumulated more than 20 years as a professional in the public relations and marketing field working in academia and nonprofit, congressional, and federal government agencies. She served in positions of responsibility for coordinating and managing public relations/marketing programs, strategic writing and media relations for Bowie State University, Prince George's Community College, Joint Center for Political and Economic Studies, U.S. House of Representatives Government Operations Committee, and the U.S. Senate.

Dr. Daniel’s most recent publications include the following:

  • "The Role of Crisis Communications on Campus," Strategies and Tactics, July/Aug. 2020
  • “Communication Barriers to Innovation Diffusion in the Context of E-technology Within Universities: A Synthesis of Case Studies,” Journal of Strategic Innovation and Sustainability, Sept. 2018
  • Book Review of “Thanks, Obama: My Hopey, Changey White House Years,” Journal of African American Studies, Aug. 2018
  • Dissertation “An Examination of Organizational Leadership Crisis Communication Best Practices for Colleges and Universities,” ProQuest, 2017
  • “Crafting a memorable speech requires personality and a focus on the audience,” PRNews Writers Guidebook, 2014
  • “Preparing students in the classroom for the PR Workplace,” Public Relations Tactics, 2013