Brand & Identity Standards

Our brand is so much more than a logo, a tagline, or a set of colors. It defines who we are, what we say, and how we act. It's how we see ourselves and how we want other people to see us.

Our Logo: Usage & Downloads

Our logos are used as a method of identification and recognition for our university. Maintaining consistency in the appearance of our logo helps build a unified university brand.

Our Colors & Typography

Our official university colors help identify us at a glance and set the mood for printed and digital materials, bringing an energy and vibrancy to our communications. Consistent, thoughtful use of our brand typefaces visually supports our verbal communications.

Photography Guidelines

Bowie State University’s photography guidelines provide recommendations for photography of individuals, lifestyle, and classroom photos with examples of camera aware and photo journalistic photography that capture the joy, warmth, and authenticity of our students. The university does not use stock photography of students, except on rare occasions and only with permission from the office of University Relations & Marketing.

Our Stationery

Bowie State University stationery is professionally printed on high-quality paper. You can use a convenient online form to order letterhead, business cards, and envelopes for your university department or office. You can also order digital letterhead and download an email signature template.